Goode was briefed by APCO Worldwide, the global communications consultancy, to design and produce a corporate brochure for the launch of their client Altimo, formerly Alfa Telecom, new identity to London's financial and investment communities
Altimo, a leading Russian private equity group, is a major player in some of the world's most desirable and potentially lucrative mobile telecommunications markets. The brochure was required to show Altimo as a dynamic, ambitious and successful partner for Western global telecoms companies seeking to venture into the new fast-moving growth opportunities of the Eurasian telecoms markets. Goode created the title 'Your partner for telecoms success' to reflect this. The new Altimo branding was echoed throughout the brochure with the red corporate colour being used in the design as well on all the imagery. To demonstrate the confidence and ambition of the company the brochure appeared in a slimmer format rather than conventional A4 achieving more standout. To enhance the quality feel matt and gloss varnishes were used across selected areas of the brochure which also came in its own red slipcase with the Altimo logo blind embossed on one side.